Disney Junior Launch in February 2011

In February 2011, Disney Channel will debut Disney Junior, a new multiplatform animation brand devoted to children ages 2-7 and their families, it was announced today by Carolina Lightcap, president, Disney Channels Worldwide. Disney Junior will invite parents and grandparents to join their children in the Disney experience of magical, musical and heartfelt stories and characters, both classic and new, while incorporating specific learning and developmental themes. DisneyJunior will launch content across the daily television block on Disney Channel, an integrated website, VOD, mobile and paid download platforms.